Q2 2024 Theme Parks Apps Surge in Popularity Across Unified Platforms

In the second quarter of 2024, theme park apps have seen varied performances across unified platforms. Data from Sensor Tower provides insights into their downloads, revenue, and weekly active users.

My Disney Experience maintained a robust trajectory, with downloads peaking at 1.1M in late June. Weekly active users also saw a steady climb, reaching 1.3M in the same period. Revenue for the app followed a similar pattern, with a notable increase to $2M towards the end of the quarter.

The Universal Orlando Resort app showcased a different trend, with no revenue reported. However, downloads and weekly active users demonstrated growth, with downloads reaching 651K and active users rising to 1.7M by late June.

Disneyland® Paris saw modest revenue figures but experienced a steady increase in downloads, which hit a high of 481K in mid-June. Weekly active users also peaked in mid-June at 1.6M.

Universal Studios Hollywood™ had no revenue to report, but downloads showed a consistent upward trend throughout the quarter, ending with 269K in the final week. Active users saw a slight increase, reaching 886K by the quarter's end.

Lastly, the SeaWorld app, despite having no revenue, saw an increase in downloads, with a notable jump to 73K in the last week of June. Weekly active users also saw growth, with numbers rising to 58 by the end of the quarter.

For more detailed insights on the performance trends of these theme park apps and others, Sensor Tower offers comprehensive data and analytics.